Does Going Green Pay Off?

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[Photo: MillerCoors]
<p>MillerCoors brewery in Golden, Co.</p>

Does Going Green Pay Off?The largest brewery in the country no longer throws anything away. Instead, every month more than 100 tons of waste at the MillerCoors plant in Golden, Colorado, is either recycled or reused. The story of why goes back to one man: a factory worker at a brewery in Ohio. CPR’s Lesley McClurg explains. Then, Ryan Warner talks to Colorado State University marketing professor Kelly Martin about whether going green pays off for businesses.